Marissa Kraft

Myrbetriq

I pitched, won, and led DTC creative on Myrbetriq for overactive bladder (Astellas) for 5 years:


-Six TV spots and multiple videos, including some with celebrities (interviewing and working with them),and partnerships (Dancing With The Stars, PGA, CMA, Laila Ali, Lea Thompson, Sara Evans, etc.)


-The website


-Three radio spots


-Social media


-Various digital and print assets


2019 TV

Laila Ali Dancing With The Stars Co-promote

CMA TV With Sara Evans :15

2018 TV

Lea Thompson DWTS TV

TV: “Bowling Night”

TV: “My Big Break” :30

Facebook Launch